As a small independent Luxury Travel Group, Sanders Travel is home to bespoke experiences, life-long memories, and unparalleled luxury. The group runs with one thing in mind; to provide great service and open doors to the world. The ask was to develop a new brand essence and solidify the brand architecture into one cohesive identity. With the logo originally maintaining a compass mark, It had been carried over into the new look and feel. It is designed with a modern twist, incorporating vibrant colors like Kensington blue to evoke a sense of adventure and discovery. The typography has been carefully crafted to portray elegance yet approachability. Overall, the brand design is inspired by the spirit of exploration and adventure, creating a cohesive and memorable identity that resonates with travelers seeking new luxury experiences.